"You are never too old to set another goal or to dream a new dream." - C.S. Lewis

"Never part with your dreams. When they're gone, you might still exist, but you cease to live." - unknown

Copywriting is the one skill which all online business owners should learn. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride.

Here are a few
copywriting tips to help you get started:

Know your Target Market – Good copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, know exactly who you’re writing your copy for and stick to it.

Headlines that Intrigue – Use clear headlines throughout your copy to guide the reader. Your main headline should be in bold and large letters to grab the reader’s attention. It is often the headline which can either make or break your copy. Use a benefit-focused headline, which explains in powerful detail how you can help solve the customer’s problem. Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

Don’t use Big Words – Online writing is different to the writing you did in English class. Throw out the text book and forget all those rules your teacher taught you. Online writing is casual and needs to convey emotion and a clear purpose. You need to speak to the person as though you’re sitting down with them and chatting over a coffee… stay away from big words and long adjectives or risk boring (and losing) your prospects!

Be Persuasive – If you love your product that’s great but it’s also a bit biased. Your customers want to hear from other unbiased people who have used your product. Include customer testimonials but not just any testimonial will do, the more information you can include the better. Try to include the person’s full name, city, state, website URL and if possible a picture of that person. The more information your testimonial includes the more persuasive and believable.

It’s not all about you! – In fact, it’s not about you at all. Effective copywriting is concerned with the needs of the customer. The writer doesn’t really matter...Of course, you may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you, but even in this case it’s all about what you can do for them. Go through your copy, does it contain a lot of “I’s” then it’s time for a serious re-write. Go back and change most of those “I’s” to “You’s”. Your writing should always be about the customer.

Don’t forget the call – The call to action that is. You must guide your visitors and tell them what you expect them to do. If you want them to click over and purchase your weight loss product, say so, and say so in a clear way which promotes all the benefits of your products “Click here to learn how you can lose those last 10 pounds and keep it off for good” . Be precise in your wording and always include a clear call to action.




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4 comments
  1. She January 17, 2008 at 11:32 PM  

    Hi EJ, I left you a message over at Mom's Cash Blog Community.I'm Shhh over there. I want to sign up with HubPages and want to give you the referral credit. Do you have a button or a link I can click to give you the credit. Great site you have here.

  2. EJ Cooksey January 18, 2008 at 12:09 AM  

    Hi She,

    Thanks for stopping by. I replied to your message over Mom's Cash Blog Community.

    Here is the link if you need it:
    http://hubpages.com/_ejcooksey/hub/earn-extra-income-online

    Thanks again!

  3. blogtommy January 18, 2008 at 10:00 AM  

    Excellent post and points. Those are exactly right by way of tips, but I think these 6 are the most important. You can write a book on the subject but narrowing it down as concisely as this list isn't too easy to do.

    T

  4. nick- road2blogging.com January 19, 2008 at 6:44 AM  

    Hey good post.

    Sooo important are these 6 points to anyone who writes on the web. Got me think how many people (including many bloggers and online marketers) miss the call (to action) and try stuffing it in at the end, just silly if you ask me.


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