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How to Use Blogging as a Tool to Market a Product

Presented By: EJ Cooksey | 3/31/2010 12:15:00 AM

Blogging is a great way to connect with your audience and prospects on a different level. Blogs offer you a more personal interaction with your audience. An interaction that lets you ask questions, provide answers and even debate online.

Blogs enable you to offer an opinion, good or bad, and to simply rant or rave about something should you choose to do so. By offering a myriad of communication options unrivaled by other content forms, blogs make it easy to market a product.

Here’s how:

  • Reviews.   One of the most powerful forms of marketing is to write a simple review as a blog post. This works particularly well if you’re an affiliate marketer because a review of a product comes across as unbiased, as it should, while at the same time demonstrates the benefits of a product. It presells a product or service, which is the primary responsibility of an affiliate marketer. However, you can also ask outside parties, guest bloggers, to review your products or services and then either post their reviews on your website or link to them in a blog post written by you.

Affiliate Disclosure

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