As you may have discovered, there is an art to writing blog posts for the viewers who read your blog. Before you write each blog post, you first must decide what outcome or what result, you are looking to achieve.
- Do you want people to buy a product you're promoting?
- Do you want to get comments and feedback?
- Are you looking for Diggs and Stumbles and Tweets?
- Maybe you're trying to build up your image as the expert in your field?
- Are they beginners, intermediates, or fellow experts?
- Which group buys the most from you?
- Which group tends to comment the most?
Once you know the who you are writing for, you have to find your own voice. Instead of thinking about every single person who will read your blog post, try putting a picture of one person in your mind. That's right, you're going to write as if you are writing to one person. He/she can be fictitious, another marketer you are friends with, or one of your customers who you've had some past conversations with. Just make sure it is someone friendly.
As you think about this friendly person, write your post in a friendly manner and don't forget to put your personality in it. Travis Sago, of Bum Marketing fame, fills his emails to overflowing with his personality, and his subscribers love him for it. He comes across as real, honest, trustworthy, and funny. But make sure you don't try to be Travis or someone else; you have to be yourself or it won't ring true.
Think about some of the posts you've read at other marketers' sites and what you've liked about them. The best ones are usually when the marketer puts some personal info in them. Don't make it long, boring or too personal, just some little ditty that happened to you lately or maybe some-thing that pokes fun at you. People like to know who they're dealing with - it brings trust into the equation, and that can convert very well indeed. And not only that, it's more fun for you.
So to repeat: Decide what results you want before you write. Know your audience. Write to one friendly and interested face. Add your personality and include glimpses of your life.
If you can do all of this then you've got the makings for some awesome blog posts!
(No affiliate links were included in this post)