"You are never too old to set another goal or to dream a new dream." - C.S. Lewis

"Never part with your dreams. When they're gone, you might still exist, but you cease to live." - unknown

Finding your “Niche”

Presented By: EJ Cooksey | 3/21/2007 12:56:00 AM

When you are considering starting an online company, you want to make sure you find the right product.

What do you want to sell.

What is your passion.

What subject or topic do you have a lot of knowledge about.


Let me start by telling you that selling an information product online is easier than selling a service. But, selling a service online makes more money with monthly memberships.

Before you spend all your time working on a website and writing up eBooks, you want to be sure that your customers are going to be interested in what you are selling. Do your market research. Start by seeing how many competitors you have -this is a good sign. Read through newsgroups, discussion boards, and chat rooms and learn about your target market customer base. If you already have an email list, send them a survey to see what they are most interested in.

Most internet marketers preach that there are three reasons why a customer will want to buy your product.

1. Your product has solved a problem for your customer.

2. Your product has made life easier or more comfortable for your customer.

3. You are very passionate about your product and it shows in everything you do.

When researching your niche, you may want to use
www.Amazon.com and find the current top sellers. Find out what people are reading about. You will want to research keywords with keyword tools such as http://www.wordtracker.com/. You need to discover which keywords are being searched for frequently.

Doing a little poking around your competitors sites isn’t a bad idea. This is one way to come up with ideas on what would make your company different or better. Take a look at their traffic rankings and their related links. By analyzing this information, you can see how many visitors they have each day and how profitable their company is.

Once you find your passion, ask yourself does this serve my customers.

You want to provide an excellent service to each and every person that spends their money with you. This cuts down on complaints, bad reputations, and, worse of all, chargeback’s.

Doing a little poking around your competitors sites isn’t a bad idea. This is one way to come up with ideas on what would make your company different or better. Take a look at their traffic rankings and their related links. By analyzing this information, you can see how many visitors they have each day and how profitable their company is.

Once you find your passion, ask yourself does this serve my customers.

You want to provide an excellent service to each and every person that spends their money with you. This cuts down on complaints, bad reputations, and, worse of all, chargeback’s.



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8 comments
  1. gerimegaly March 21, 2007 at 10:05 AM  

    Hi, I really like your mission statement about being a stay-at-home mom & "breaking-free"...
    All the very best to you!

  2. EJ Cooksey March 21, 2007 at 10:32 AM  

    Thank you very much!

  3. Bill March 26, 2007 at 9:23 PM  

    Your post was right on. That is the no one thing I tell people is to find something they are very passionate about and love to talk to others about.
    I look forward to reading more from you.
    I wish you all the luck in the world to achieve your goal.

  4. Mahesha Iddagoda March 27, 2007 at 12:17 AM  

    Very educative article. Good work, and keep it up. Your way of marketing is really interesting and set me with a new idea. Cheers.

  5. Mr. Biggs March 27, 2007 at 5:19 PM  

    I like your blog..very nice !! Keep up the great information

  6. EJ Cooksey March 28, 2007 at 2:51 PM  

    Thank you all for the very nice comments!

  7. Susan August 27, 2007 at 1:04 PM  

    KeywordSpy.com a try for a keyword research tool, with results actually reflecting what advertisers are using at the current time.

  8. EJ Cooksey August 27, 2007 at 6:43 PM  

    Thanks Susan,

    I will check it out.


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