"You are never too old to set another goal or to dream a new dream." - C.S. Lewis

"Never part with your dreams. When they're gone, you might still exist, but you cease to live." - unknown

Your business isn’t growing. There could be any number of reasons why it has happened.

Maybe it’s because you’ve lost your passion.
Maybe you’re overwhelmed.
Maybe you just don’t have enough time.
Maybe you’re disorganized.
Maybe your staff is inefficient (or maybe you are)
Maybe you don’t know how to grow your business to the next level (or maybe you don’t want to do what it takes)

Regardless of the reason why your business isn’t growing, it’s time to stop making excuses and do something about it. You worked REALLY hard to get to this point. You spent time, money, and a lot of energy to build your business. Certainly you’re not going to let it fritter away.

Here’s how to stop making excuses for why your business isn’t growing:

Step 1. Figure out why it isn’t growing.


Perhaps your product line is stagnant. Perhaps you’re only reaching 10% of your eligible prospects. Perhaps your sales page isn’t converting or your advertising campaign isn’t reaching the right people. The first step to figuring out how to stop making excuses is to honestly examine why it isn’t growing. The reason may reside completely in you – perhaps business got too big too fast and you don’t have time to catch up let alone build your business. This leads us to the next step.

Step 2. Decide if you want your business to grow and if so, by how much?


In short, if you do want your business to grow then set goals. If you’re making $500 in sales then maybe you want to set a goal of $5,000 in sales. If you have a customer base of 100 regular customers maybe you want to double it. Set reasonable and attainable goals.

Step 3. Analyze what is working to help you attain your goals and what isn’t working.


For example, if you want to attain $5,000 in sales but you’re spending 50% of your time on administrative duties then your time isn’t being well spent.

Step 4. Make a plan to eliminate what isn’t working.


Using the example in step 3 if you’re spending 50% of your time on administrative tasks then outsourcing some or all of those tasks will free up a significant amount of time. Time you could spend on selling and reaching your new goal.

Step 5. This is the best part. Create a reward for attaining your goals.


Part of the motivation to attain a goal, beyond self fulfillment and feeling very proud, is giving yourself a little pat on the back. Some may pat themselves on the back with a two week vacation to Hawaii, others prefer a new pair of shoes or a week off to go camping with their children. Whatever the reward, including it in your plan may be the extra motivation you need to get beyond excuses and into action.

Entrepreneurs are goal oriented, action oriented people. However sometimes life gets a bit out of control and instead of action, excuses fill the void. Regain your entrepreneur spirit, eliminate the roadblocks and hurdles and set new goals. It’s the best way to stop making excuses about why your business isn’t growing and remember why you got into business in the first place.


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11 comments
  1. Pierce May 28, 2008 at 1:06 PM  

    Nice post ;). Well, finally I have been starting to make money from my small business.

  2. EJ Cooksey May 28, 2008 at 1:28 PM  

    Congrats Pierce!

    Keep up the good work.

    To Your Success!

  3. Nick Throlson May 28, 2008 at 8:13 PM  

    The 5th one is great always reward yourslef u will work harder for your money great post

  4. Christine Bean May 28, 2008 at 8:43 PM  

    Just wanted to stop by and say thanks for the Entrecard drop!

    You've got a great looking site here. Great business advice and I thoroughly enjoyed this post.

    Thanks again,
    Christine Bean
    http://blogs4others.blogspot.com

  5. EJ Cooksey May 28, 2008 at 10:02 PM  

    Thanks for stopping by Nick and Christine!

    I agree on #5 Nick...I need to set my goals myself along with that reward...LOL.

    To Your Success!

  6. Jeflin May 29, 2008 at 10:37 AM  

    I love your business advice. Been considering going into small business but haven't made the move yet.

    http://jeflin.net

  7. WAHM Tara May 29, 2008 at 11:30 AM  

    Hi EJ,

    Excellent post! I will be referring to it today in my post!

  8. EJ Cooksey May 29, 2008 at 11:48 AM  

    Thanks for stopping by Jeflin and Tara!

    To Your Success!

  9. WAHM Tara May 30, 2008 at 9:42 PM  

    Hi EJ,
    Just wanted to let you know I did use this on my blog! http://thewahmblog.com/2008/05/30/business-not-growing-you-need-coaching/

  10. EJ Cooksey May 30, 2008 at 10:15 PM  

    Thanks Tara!

    Your article Business Not Growing, You Need Coaching! contains some execellent suggestions for anyone trying to make money online.

    Thanks again for stopping by!

  11. EddieGarcia February 25, 2009 at 8:53 PM  

    Hi EJ,

    Another great post. All of what you said makes really good sense but doesn't amount to anything if a person is not willing to implement some or all these things in their business endeavors. I never really thought about rewarding myself. It's a wonderful idea and one I will work on in the future. I enjoy coming to your blog and I will be back soon.

    Eddie Garcia
    eddiegarcia08@gmail.com


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