"You are never too old to set another goal or to dream a new dream." - C.S. Lewis

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Illustration of the concept of affiliate marketingImage via Wikipedia

by Kim and Charles Petty

Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that's guaranteed to work or it's free! Newcomers wonder if it's possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising-it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It's now a sophisticated channel that generates anywhere from five to 25% of online sales for many of the world's biggest brands.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer's objectives.

Affiliate marketing did not bring an end to other, higher priced forms of online media advertising. The success of the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.

Article kindly provided by http://www.affiliatemarketing.ws

Kim and Charles Petty,experienced in Real Estate Market. For FREE Special Report and CD and to set up strategy meeting on how you can make Six or Seven Figures A Year Buying and Selling Propertiesacross the USA & overseas go to VirtualRealEstateInvestingPRofits or call 1-800-311-9228

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  1. Michelle Dunn April 28, 2008 at 3:09 AM  

    Of course we are!! :) I think the next article that you should look into is whether affilaites are truly getting what they demand our of the existing programs out there. I've been in this business for 4 years now, and there is so much improvement that sites can do to their affiliate programs and sections to increase the value and benefits to their affiliates are not even funny. If everyone can grasp this concept then affiliate marketing will propel itself forward even further at an amazing rate. I'm not just talking about giving affiliates better tracking tools...no that will only go so far. I'm talking about REAL support, real help, and real information...Unusually high commission percentages, recurring commissions, the ability to dig deep into a market, etc...

    Do I think that affiliate are in demand?? More then ever yes, but I also think that it's time for the affiliate marketing industry to evolve. Thank you for the post!! :)

    Affiliate Marketers Round Up! The Time For Profits & Support Has Come...

  2. Anonymous January 2, 2010 at 8:08 AM  

    Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.


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